Ecrin de Fleur
Client: Ecrin de Fleur
Categories: Packaging Design, Packaging development, Visual Identity, Styling Photography
Brand extension for Liquid Soap
The brand extension for liquid soap wants to elevate the brand to a superior quality of Soaps, which has “the shortest inci list of the world” according to CEO. The visual identity needs to fit with any environment of the house and public spaces.
The packaging development of this product happened in the worst time of the lockdown. All companies were rushing to produce disinfectant products. No availability of products, neither shipment from abroad.
To find an amber recycled bottle and a black dispenser pump, have been really challenging.
I will always be grateful to all the women who were working night time, very hard, to keep family, work, and personal needs in control, in the difficult time of lockdown.
![](https://usercontent.one/wp/ursulaborroni.it/wp-content/uploads/2023/08/202224_LIQUID-SOAP-100ML_POCHETTE_U-800x570.jpg?media=1698245308)
![](https://usercontent.one/wp/ursulaborroni.it/wp-content/uploads/2023/08/DSC_0262-800x570.jpg?media=1698245308)
![](https://usercontent.one/wp/ursulaborroni.it/wp-content/uploads/2023/08/DSC_0259-800x570.jpg?media=1698245308)
![](https://usercontent.one/wp/ursulaborroni.it/wp-content/uploads/2023/08/LIQUID-SOAP_LIFESTYLE_AMANDE-800x570.jpg?media=1698245308)
![](https://usercontent.one/wp/ursulaborroni.it/wp-content/uploads/2023/08/201126_listings-saponi-liquidi_Tavola-disegno-1-copia-3-scaled.jpg?media=1698245308)