Giardini Ipogei

Together with Strategic Marketing, we developed this new brand of products inspired to Sicily, for whom I have been Art director for several years, creating all its product ranges.
The company wanted to launch a new brand inspired by sicilian heritage, a trend that have been spreading some years later.
The brand is inspired by the richness of traditional decorations of Sicilian Cart. The expressiveness of these patterns and hand drawings, have been translated into a cosmetic appearance, empowering their elegance while remaining intense